In today’s digital age, where social media has become a powerhouse for personal branding and online entrepreneurship, one platform stands out as a lucrative opportunity for aspiring content creators and business owners alike. Instagram, with its staggering over 2 billion monthly active users, holds immense potential for those who can tap into its vast audience and master its features.
With the current scenario, Instagram has cemented its position as one of the most popular and influential social media platforms worldwide. Its impact on our daily lives, from connecting individuals to shaping trends, is undeniable. More importantly, Instagram has become a go-to platform for businesses and brands looking to expand their reach and engage with their target audience effectively. Amidst this backdrop, Instagram theme pages have emerged as a hidden gem, offering a unique and profitable avenue for content creators and entrepreneurs to thrive.
What Exactly Are Instagram Theme Pages?
Despite being one of the most widely used and powerful social networking platforms, Instagram is also a great place to make money online if you know how to leverage its features and grow your audience.
One of the best ways to do that is by creating an Instagram theme page.
What is Theme Page on Instagram?
A theme page is an account that focuses on a specific topic or niche, such as travel, fitness, pets, or business. Theme pages share curated content from other sources, such as memes, quotes, videos, or photos, which appeal to their target audience.
Instagram theme page business has many advantages of personal or branded accounts:
- It’s easier to start and grow, since you don’t need to create your own original content or show your face.
- It also has higher engagement rates, since people who follow Instagram theme pages are interested in the topic and more likely to like, comment, and share the posts.
- And it has more monetization opportunities, since you can promote products, services, or other accounts to your loyal and niche followers.
Successful Examples of Instagram Theme Pages
Let’s take a look at a few Instagram theme pages that have achieved impressive results:
1. EarthPix
With over 20 million followers, @earthpix showcases breathtaking landscapes and travel destinations worldwide. They collaborate with travel agencies, hotels, and photographers to monetize their massive following.
2. Fashion Influx
@fashioninflux is a fashion-focused Instagram theme page business for ladies with a following of over 2.5 million. They partner with clothing brands, fashion retailers, and online boutiques to promote trendy outfits and accessories.
3. Meal Prep on Fleek
This theme page focuses on meal prepping and healthy recipes, attracting over 450K followers. They collaborate with kitchenware brands, nutritionists, and food delivery services to generate income.
But how do you start and grow a successful theme page on Instagram? And how do you monetize it effectively?
In this article, I will provide a comprehensive guide on how to do just that. I will cover the following topics:
- How to choose a profitable niche for Instagram theme pages?
- How to create visually consistent and attractive branding for your theme page?
- How to find and post high-quality content for your theme page?
- How to engage with your followers and grow your Instagram theme page organically?
- How to use hashtags, reels, and other features to boost your theme page’s visibility and reach?
- How to monetize your theme page using different strategies?
By the end of this article, you will have a clear idea of how to start and grow an Instagram theme page business that can earn you 30K to 40K per month or more.
The answer to all the questions lies in understanding the strategies, techniques, and dedication required to build a thriving community that connects with your chosen niche.
Choosing a Profitable Niche for Instagram Theme Pages
The first step in creating a theme page is choosing a niche or topic you want to focus on. This is very important, as it will determine the type of content you post, the audience you attract, and your monetization options.
There are two main factors to consider when choosing a niche:
| Passion | Profitability |
| Passion means that you are interested in the topic and have some knowledge or experience. This will make it easier for you to find and curate content and interact with your followers. It will also make it more enjoyable for you to run your Instagram theme page business. | Profitability means that there is enough demand and potential for making money from the niche. This will depend on the size and engagement of the audience, as well as the availability and relevance of products or services you can promote. |
To find a profitable niche, you can use tools like Google Trends, Keyword Planner, or Instagram Insights to research popular topics and keywords related to your interests. You can also look at other successful theme pages in your desired niche and see what content they post and how they monetize their accounts.
Narrow it Down by Identifying Your Target Audience
Once you have chosen a niche, you must narrow it down by defining your target audience. This means identifying who are the people who are interested in your niche and what are their characteristics, preferences, needs, and pain points.
For example, suppose you choose travel as your niche. In that case, you can narrow it down by targeting backpackers, luxury travelers, solo travelers, couples travelers, etc. Each of these sub-niches will have different types of content, followers, and monetization opportunities.
To define your target audience, you can use tools like Meta Audience Network or Instagram Analytics to get insights into their demographics, behaviors, interests, and preferences.
You can also survey or interview existing or potential followers to get feedback on what kind of content they want to see from you.
The more specific and clear you are about your niche and target audience, the easier it will be for you to create successful Instagram theme pages that stand out from the crowd and attract loyal and engaged followers.
Creating Consistent & Attractive Branding for Instagram Theme Pages
The next step in creating a theme page is visually consistent and attractive branding for your account. This means choosing a username, profile picture, bio, and color scheme that reflects your niche and target audience.
Your branding is the first impression people will have of your Instagram theme page business, so you want to ensure that it is catchy, memorable, and appealing. Here are some tips on how to create good branding for your theme page:
- Choose a username relevant to your niche, easy to spell and remember, and simple enough. You can use keywords, acronyms, puns, or rhymes to make it catchy.
- Choose a profile picture that is clear, high-quality, and represents your niche. You can use a logo, icon, photo, or text related to your theme.
- Write a bio that is short, informative, and engaging. You can use emojis, hashtags, keywords, or calls to action to make it more appealing. Your bio should tell people who you are, what you do, and why they should follow you. For example, if you have a business theme page, you can write a bio like this: “👋 Hi! I’m John, an entrepreneur,r and digital marketer. I share tips and tricks on how to grow your online business. Follow me for daily inspiration and motivation. 💯”
- Choose a color scheme that is consistent, harmonious, and matches your niche. You can use tools like Coolors or Adobe Color to generate color palettes that suit your theme. You can also use filters or presets to edit your photos and videos to create a uniform look for your feed.
By creating visually consistent and attractive branding for your theme page, you can establish your identity and credibility as an authority in your niche. You will also be able to attract more followers who resonate with your style and message.
Finding and Posting High-Quality Content for Your Theme Page
The most important step in creating Instagram Theme Pages is finding and posting high-quality content for your account. Content is the key to growing and engaging your audience and monetizing your theme page.
But how do you find and post high-quality content? Here are some tips on how to do that:
Tip #1
Find content from other relevant sources relevant to your niche and target audience. You can use tools like BuzzSumo or Feedly to discover popular content from blogs, websites, podcasts, or YouTube channels in your niche.
You can also use tools like Repost or Regrann to repost content from other Instagram accounts in your niche, with proper credit and permission.
Tip #2
Create your own original content that is unique, creative, and valuable. You can use tools like Canva or Adobe Express to create stunning graphics, videos, or stories for your theme page. You can also use tools like Lumen5 or InVideo to turn your blog posts or articles into engaging videos.
Tip #3
Curate content from different sources that are complementary, diverse, and interesting. You can use tools like Later or Planoly to plan and schedule your posts ahead of time. This way, you can have a balanced mix of content types, formats, and topics. You can also use tools like Unfold or Storyluxe to create beautiful stories.
Tip #4
To ensure the success of your Instagram theme page business, it is crucial to maintain a regular, consistent, and strategic posting schedule. Utilizing tools such as Instagram Insights or Iconosquare can help you analyze the optimal posting times for your theme page. Additionally, platforms like Preview or Plann offer the ability to preview and enhance the visual layout and appearance of your posts before they are published. This way, you can optimize the overall aesthetic and ensure a cohesive feed.
By finding and posting high-quality content for your Instagram theme pages, you can provide value and entertainment to your followers. You will also be able to increase your reach and visibility on Instagram and boost your engagement and conversion rates.
Engaging with Followers and Growing Your Instagram Theme Page Organically
The next step is engaging with your followers and growing your theme page organically.
Engagement is the measure of how much your followers interact with your content, such as liking, commenting, sharing, or saving your content. It also shows how much they trust and like you as a source of information or entertainment in your niche.
Engagement is also essential for growing your theme page organically, as it helps you reach more people who might be interested in your content. The more people engage with your content, the more likely it is that the Instagram algorithm will show it to other users who follow similar accounts or topics.
But how do you engage with your followers and grow Instagram theme pages organically? Here are some tips on how to do that:
1. End Your Captions with CTAs
End your captions with prompts or calls to action that encourage your followers to interact with your content. You can ask them questions, invite them to share their opinion or experience, challenge them to do something, or direct them to another platform or link.
For example, if you have a beauty Instagram theme page business, then, based on the post, you can end your captions with something like this –
2. Create Content That Inspires People to Save
Create content that people would want to save for later reference or inspiration. You can do this by providing valuable information, tips, tricks, hacks, tutorials, guides, or resources related to your niche and target audience.
For example, in the following Instagram Reel, Advocate Surbhi Dadhwal shares some interesting facts about Traffic Police that people should know.
3. Share Relatable Content
Share relatable, authentic, and human stories that connect with your followers on an emotional level. You can do this by showing behind-the-scenes glimpses of your life or work, sharing your struggles and successes, expressing your opinions and values, or telling stories that inspire or motivate your followers.
For example, Ankita Chamoli is known for creating funny reels of highly relatable situations. No wonder she gets so much engagement on her posts. The following reel received 724K likes and 7,315 comments.
4. Engage With Your Followers in Comments and DMs
Respond to comments and DMs from your followers and show appreciation for their support. You can do this by liking, replying, thanking, complimenting, or following back your followers who engage with your content. You can also use stickers like polls, questions, quizzes, or sliders to interact with your followers on Instagram Stories.
For example, suppose you have a gaming Instagram theme page business. In that case, you can respond to your followers’ comments and DMs asking about your favorite games, recommendations, tips, or feedback.
You can also use stickers to ask them questions like “Which game are you playing right now?” or “Which console do you prefer?”
5. Collaborate with Others
Collaborate with other theme pages or influencers in your niche and cross-promote each other’s content. You can do this by doing shoutouts, takeovers, giveaways, or joint projects that benefit both parties and their audiences.
For example, suppose you have a fashion theme page. In that case, you can collaborate with other fashion theme pages or influencers and cross-promote each other’s outfits, brands, or styles.
6. Leverage Instagram Features
Use hashtags, reels, and other features to boost your theme page’s visibility and reach. You can use tools like Hootsuite or Later to research and analyze the best hashtags for your niche and target audience. You can also use tools like InShot or Splice to create engaging reels that showcase your theme or niche.
For example, if you have a meme theme page, you can use hashtags like #memes, #funny, #lol, etc.
You can also use reels to create funny videos or compilations of memes.
7. A/B Testing
Experiment with different types of content, formats, and styles to see what works best for your theme page. You can use tools like Instagram Insights or Iconosquare to track and measure the performance of your content and see what gets the most engagement.
You can also use A/B Testing to compare different versions of your content and see which one performs better.
For example, if you have a quote theme page, you can experiment with different fonts, colors, backgrounds, or layouts for your quotes and see which one gets more likes, comments, or saves.
8. Offer Value + Entertainment
Provide value and entertainment to your followers and make them feel part of your community. You can do this by sharing useful information, tips, resources, or recommendations related to your niche and target audience.
You can also do this by creating fun, interactive, or educational content that entertains your followers and makes them laugh, smile, or learn something new.
For example, if you have a travel theme page, you can provide value by sharing travel guides, tips, hacks, or reviews. You can also create entertainment by sharing travel stories, jokes, quizzes, or challenges.
Check this reel by Aakansha Monga, where she shares the ultimate travel hack to book the cheapest roundtrip flights for all your vacations.
By engaging with your followers and growing your Instagram theme pages organically, you will be able to build trust and loyalty with your audience and expand your reach and influence in your niche.
5 Actionable Strategies to Earn 30K to 40K with Instagram Theme Pages
The final step in creating a theme page is monetizing it using various strategies.
Monetization is generating income from your theme page, either by selling your own products or services or by promoting other people’s products or services.
There are many ways to monetize Instagram theme pages, depending on your niche, audience, and goals. And they can help you make anywhere between 30k and 40k per Month in several ways.
Here are some of the most common and effective strategies:
Strategy #1: Sell Your Own Product or Services
One effective approach is to sell your own products or services that align with your niche and target audience.
To showcase and sell your products or services, consider creating an online store, website, or dedicated landing page.
You can also use tools like Shopify, WooCommerce, or Gumroad to create and manage your online store.
Leverage your theme page to drive traffic and increase conversions by sharing engaging content that highlights the benefits, features, or customer testimonials of your products or services. This will encourage your followers to explore and make purchases through your online store.
This can earn you tens of thousands of rupees per Month if you have an extensive following and high engagement.
Strategy #2: Join a Sponsorship Program
Sponsored posts are among the most popular ways to make money with an Instagram theme page business. Companies and brands are always looking for new ways to reach potential customers. Instagram Theme Pages offer an excellent opportunity.
Sponsored posts involve collaborating with brands or businesses that pay you to promote their products or services on your Instagram Theme Page. Here’s how you can monetize your theme page through sponsored posts:
- Define your niche
- Build your online presence
- Outreach to brands
- Negotiate sponsorship terms
- Create compelling sponsored content
Your sponsored posts can range from product reviews to influencer marketing campaigns. They can earn you anywhere from Rs. 1000 to thousands of rupees per post.
Strategy #3: Join an Affiliate Program
Another way to make money with Instagram Theme Pages is through affiliate marketing.
An affiliate program is a strategy where you find and partner with brands that offer products or services that match your theme. Utilize your theme page as a platform to promote these offerings by sharing content that reviews, recommends, or showcases the products or services.
You will then earn a commission or a fee for every sale or action generated through your referral links.
Tools like Linktree, Bitly, or Instagram Swipe Up can assist in creating and tracking the performance of your referral links, and directing your followers to the promoted products or services.
Here’s how you can leverage affiliate marketing on your Instagram theme page business:
- Find a relevant affiliate program
- Create engaging content
- Incorporate affiliate links
- Engage with your audience
Affiliate marketing isn’t just limited to Instagram Theme Pages. It can do wonders in various ways. Check out the ultimate affiliate marketing techniques shared by experts that guarantee success.
Strategy #4: Create and Sell Digital Products
Create and sell digital products that relate to your niche and target audience. Explore opportunities to offer valuable information, educational resources, or entertaining content through digital products like ebooks, courses, webinars, podcasts, or memberships.
Platforms such as Teachable, Kajabi, or Podia can assist you in creating and hosting your digital products.
You can use your theme page to market and sell your digital products by posting content that showcases the value, quality, or results of your digital products.
Strategy #5: Coaching and Consultancy
Coaching and consultancy on your Instagram theme page is a powerful way to monetize your efforts.
With coaching, provide personalized guidance and support to individuals with specific goals, charging for one-on-one sessions or offering coaching packages.
As a consultant, offer expert advice to businesses or individuals looking to improve their Instagram presence or use the platform for marketing.
By offering both services, you cater to different needs and maximize your monetization potential. Remember to build trust and credibility through valuable content and engagement with your audience.
Conclusion
Creating and monetizing Instagram theme pages can be rewarding and profitable if you follow the steps and tips outlined in this article.
In order to monetize your theme page, you must –
- Choose a profitable niche and target audience
- Create visually consistent and attractive branding
- Find and post high-quality content
- Engage with your followers and grow your Instagram theme page organically
By doing so, you can create an Instagram theme page business that can earn you 30,000 to 40,000 per month or more.
This article has given you some useful insights and guidance on creating and monetizing Instagram theme pages.
If you have any questions or feedback, feel free to leave a comment below.
